Google Bowling: How it Can Damage Your Rankings!

March 28th, 2007

Google bowling 
MeAns that competitors use spammy SEO techniques to get your web site out of the search results. These people set up doorway pages with JavaScript redirects, blog spamming, referral spamming, etc.


AlThough your competitor has set up these spam pages that redirect to your web site, Google might think that it is you who is responsible for these spamming attempts and downgrade your web site. Google claims that external factors cannot influence your rankings on Google. However, so
Me "black hat" SEO'ers offer services that can harm the rankings of your competitors.

This reminds
Me Of political attack ads.  Instead of trying to boost your own image, you attack your competitor so you win by default.  That’s not how we want the search results to behave.

If your web site has been hit by Google bowling then the only thing you can do is to file a reinclusion request.



This entry has been submitted by Dan Rye. Dan also regularly contributes to the The Bratling and has published many articles on the topic of non surgical treatments UK .

Smart Backlinks

March 28th, 2007

Link popularity is important for search engine rankings.  Here are two guidelines to create good quality back links.

 

  1. One Way Links – While reciprocal linking still works, its just not as effective as it once was. And with rel=”nofollow” added into many blogs these days, posting com
    MeNts on blogs doesn’t necessarily get you anywhere with your linking strategy. So the best incoming link is a one-way link to your site.  These are considered the most natural and the most difficult to get.

    You get one way links by placing a link in the resource box of an article you sent to other website owners or to article directories.  You can also get one way links from your signature in a forum post. And, of course people can stumble upon your site, love it, find it useful, and post a link on their site.

  2. Anchor Text – Your anchor text (the words that are hyperlinked) tells the search engines what your site is about. Your incoming anchor text should be different for each page and so
    MeTi
    MeS you should even choose different anchor text when linking to the sa
    Me Page. It should be a main keyword phrase that relates to that topic – not “click here”!


This entry was written by Matthew Lankford. Matthew is also one of the primary writer for Coffee Pop and has written many different press releases on the topic of laser hair removal.

Are You Overwhelmed by Keyword Density?

March 28th, 2007

When we write our content for our websites whether they be content sites, product sites, or blogs, we try to write information that is keyword rich so the search engine spiders will know what to index us for.  We also want any contextual ads to show relevant ads so keyword density was considered the magic bullet.

But then webmasters started using auto-bloggers, content scrapers, and spammy tools to create auto-generated content that would read like gibberish but look keyword dense to the spiders. Well search engines caught on and can now detect spammy content like that. SO keyword density is less of a hard and fast rule anymore and more of a guideline.

So, most SEOs like to stay within 3 keyword density.  Anything over 10% is considered spammy and probably will keep you out of the first few result pages. I think we should all toss out our keyword density page analyzers and write naturally.  Write like you speak and you’ll have no problems.




This article was written by Abagail Fiander, she regularly writes for Marketerers rag and Rafaelmea vitali.
Abagail is a noted specialist on the topic of IPL skin rejuvenation clinic.
Read her blog here.

In Reply To Shoe Money

March 27th, 2007