Reversing the Text Bold Effect to Emphasize/De-Emphasize Words

April 23rd, 2007

One of the most widely-used HTML tag is the BOLD tag and is denoted by either a or a tag. This is also one of the most important tag in search engine optimization where words or phrases inside these tags are treated to have more dominance over others that do not. Take this code as an example:

 

This text is more dominant than this one outside the bold tags.

 

In our example, the phrase “This text is more dominant” will be marked by search engines as one of the dominant keywords in the page while “than this one outside the bold tags” will be treated just as an ordinary phrase and will be have less dominance over the other phrases. This is very important as the amount of emphasis (or weight) given to a certain keyword or keyphrase will be the basis of search engines in deciding what particularly your page is all about and how to place you in the listing for that particular search keyword.

 

There are, however, some instances that you will need to set a non-keyword phrase’s formatting to bold or set a dominant keyword’s formatting to normal for design considerations without hurting your SEO strategy. Luckily, with the help of CSS, reversing the effect of bold tag is now possible. If my targeted keywords for a certain page are ‘SEO’, ‘CSS’ and ‘bold tag’, my page may look like the one below:

 

Hurting your SEO strategies. An example is the bold tag which plays a

Significant role on how search engines analyze your pages.

 

Normally, this page will display as follows:

 

SEO Tips: The CSS Bold Tag

With CSS you can manipulate how texts appear in your pages without
Hurting your SEO strategies. An example is the bold tag which plays a
Significant role on how search engines analyze your pages.

 

Read the rest of this entry »

How Private is Your Private Information With Yahoo?

April 23rd, 2007

Yahoo has recently been sued for disclosing personal and confidential information to Chinese authorities that led to the arrest, torture and indictment of a democracy promoter expressing his political views through mail and blog postings. The company was even explicitly referred to in the content of the Chinese court verdict that the declared Wang Xiaoning guilty of "incitement to subvert state power" along with a decade imprisonment for doing such acts.

 

Yahoo, on their Privacy Policy Page states that:

 

Yahoo! Takes your privacy seriously. Please read the following to learn more about our privacy policy.

 

And that

 

Yahoo! Does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you've requested, when we have your permission

 


Needless to say, Yahoo has violated their own Privacy Policy and violated the trust of their faithful and trusting members. People are now asking: “How safe is my private information with Yahoo?”


This article was submitted by Si Guy. Si is also one of the main writers on Webmastersdesk Blog and has started to become a authority concerning IPL skin treatment.

Attaining Link Building Success… For FREE

April 23rd, 2007

Several factors influence Search Engine Optimization: keyword density, meta tags, text formatting, text hierarchy and page layout are just a few to mention. These factors are often called “internal optimization” as the methods involved are performed within the page itself with the aim of establishing which keywords are dominant for that particular page. This is done by setting which keywords to include in the title, description and keywords META tags, which words or phrases receives special formatting and which words or phrases comes before the others.

There is, however, another factor that exists which is far more powerful than any of the latter-mentioned in the sense that it is much favored by search engines today than any other SEO factors that exists, particularly Google. It is called “inbound links” or the number of external links pointing to your page. The process of gathering as much inbound link, as possible is called “link building”, a major factor in “external optimization”. There are several ways to help you in your link building tasks and most of these come from free sources. Eric Ward, on one of his posts entitled “LinkMoses Link Building Tip of the Week - Links by Association” advices webmasters to seek an opportunity to increase your inbound links by asking your immediate peers and associates to put your page’s links to their own website — a simple yet very effective approach in improving your search engine ranking. Other means of attaining link building success is by posting to public blogs and message boards which is also free and takes only minutes to accomplish, posting your syndicated articles to free RSS feeds directory sites and link exhanges.

Utah to Legalise Keyword Monopolies

April 12th, 2007

Companies who rely on keyword advertising methods such as Google’s AdWords will have a more difficult time if a law recently passed by the Utah legislature is allowed to remain on the books.  The Trademark Protection Act makes it possible to register keywords with an “electronic registration mark” in Utah, and then prevent competitors from using that mark.

Keywords that are eligible to become electronic registration marks must be used to distinguish one product or service from another, so it seems unlikely that generic terms like “search engine optimisation services” could be included.  However, many companies target competitors’ names and products in keyword ads to inform searchers about other alternatives – which I believe is a useful service for consumers.

It is also very difficult to enforce this law, since only companies who register in Utah would be affected.  Forcing the search engines to determine which trademarks also have electronic registration marks would be burdensome.

I think that putting the desires of companies above the good of the consumer is a bad policy for Utah to follow.  If a company wants to advertise on its own trademarked names, it is free to compete just like any other business.  And the chances are high that they are already receiving better results in the (more effective) natural results pages.  Utah should rethink its position.


This entry was submitted by Lewis Meakin. Lewis is also one of the primary writer for UK property market blog and has written lots of different articles to do with mole removal UK .