Most of the time, SEO focuses on how to get pages into search engine results, and how to position those pages once they have been indexed.  But every now and then, you’ll have pages on your website that you want to keep off of the listings.  You may even want to keep your entire website from being listed.  For example, if you are still building your site, you may want to prevent it from being indexed until it is completed.  Or you may want to prevent spiders from indexing pages with sensitive information, or duplicate pages that have been formatted for easy printing.
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Matt Cutts, a prolific blogger and an engineer at Google, has asked for feedback that would allow Google to target paid links more accurately, adding that the search engine will be paying more attention to these kinds of links in the future.  

The problem, from Google’s standpoint, is that the search engine uses the concept of “reputation” to help decide where each page should appear in the search engine rankings.  The idea is that a page with a lot of incoming links must have good content on it; otherwise, why would sites link to it?

The answer, of course, is money.  By purchasing links, even low-quality websites can get the reputation boost they need to appear father up in the results pages than they really deserve.  Google’s idea to combat this tactic is to remove the reputation bonus that sites receive from paid links.

Many webmasters are strongly opposed to this idea.  After all, the link between paid and unpaid links can get murky very quickly.  And considering Google’s dominance in the pay-for-clicks advertising arena (not to mention their recent purchase of advertising network DoubleClick), gathering information about where websites do their advertising seems like a conflict of interest.

The Google Sandbox is phenomenon commonly believed by many webmasters and SEO experts as the practice applied by Google to new sites. It is believed that new sites are being placed on the sandbox for “testing purposes” and usually experiences unstable rankings on search engine result pages (SERP) after a few weeks it first appeared on the listing and continues with this effect on undetermined intervals and lasts for approximately a year. Although a few consider this as a myth, the Google sandbox effect is observed on almost all new sites being set up on a new domain. How then can we steer our site from the sandbox? One and only known solution to avoid the Google sandbox is by putting your new site into an old domain. This means that instead of buying new domain names, site owners should consider purchasing old and used domain names preferably those that already exist for more than a year. There are numerous sites that offer domains reselling services and they are usually priced a bit higher than new ones. However, one must be very careful about selecting which domain name to purchase. First, make sure that the old site is not on major search engines’ blacklist. Second, check if the domain is listed on the first page of the SERP. Third, determine the domain’s page rank. Domains having at least page rank of 3 are considered good candidates. Lastly, make sure the domain name fits your news site’s major keywords as it has a great effect on the ranking of your pages.

The prophecy foretold will finally come to pass. Suzie Reider, YouTube's head of advertising, announced that ads will start show up on YouTube video clips this coming summer and they are already experimenting on the most suitable placement, sizes and forms. There would have been a stir if news such as this haven’t been around for quite a while. There have been some prior speculations that the company will eventually start showing more ads on their site and probably within the videos itself for profitability reasons considering the high cost of maintaining video blog sites such as YouTube.

In addition, recent acquisition of YouTube by Google heightened the probability of this assumption giving an exciting picture of merging YouTube’s high audience exposure with Google advertising. This may also mean that Google itself will be adding more video ads to their AdSense formats in parallel with the plans of incorporating Adwords to YouTube videos.