Branding is the first and most obvious one. Whatever your product, your brand should reflect this – and not always in an obvious way. If for example you are hoping to appear in the search engines for the term corporate events london, having the website corporateeventslondon.com will certainly make link building easier, so perhaps this seems the obvious choice However, when people click on search results they will have a quick glance at the web address. To many peoples eyes, having the words “corporate events London” jammed together appears spammy, and therefore it may well put people off from picking it as a search result. However, if you have a company name as your domain name, you seem more established. The choice is yours, but it is worth thinking about when choosing.

History is another thing worth thinking about. When you start a new website on a new domain name, the website has no trust or history within the search engines. You are therefore starting an infant website, and as such you will take 7 months before being able to rank within the search engines for the search terms you would like to appear for. However, if you were to start with a website that is already running, you wouldn’t have to wait seven months before being able to rank within the search engines. So how do you do this? Well there are two choices.

The first choice is to find a website that is already running and buy it from the owner. This can be quite expensive, but is fairly foolproof. You can see exactly where they rank in the search engines, and what you are getting. So for example, if you were a cosmetic clinic and you make your money from things like a face lift, you could search for that and then buy one of the sites from someone. This, as I said, can get quite expensive however. The other option is to buy a domain name that has expired. What this means is that if it is a good one, it will already have inbound links coming into it, and if it is fresh it will still have trust within the search engines. This is much cheaper than buying a website from someone else, however you are more restricted in terms of the actual domain name. Rather than pick one that you want, you have to take whatever is going, and sometimes this can lead to having a very inappropriate domain name! However, this is a tried and tested way of getting a domain that will definitely rank well quickly at an economical price.

I personaly have been caught with one phishing scams where I sent money via world pay for a ebay product.

However I personally have been effected by spam in a different way; My ligitamate email marketing is becoming more and more ineffective every day. With ever new scammer who gets his figure on a $15 spamming software, the world email filters get more and more paranoid.

The main point I learn were:

1. Keep the email size over 20K
The majority of spam email are under 20K, so SpamAssassin (A spam killer that works onm a point systyem, get too high a spam score and your email gets flagged up) gives a higher score for a message under 20K in size.

2. Check your list for Spam flag lists.
This has actually happen to me twice, people sign you up to anti-spamming email address to get you in toruble. It is recommended you scan your list for any email address that start with things like: abuse@, postmaster@, or nospam@. Have said that now I have gone on to a confirmation email I haven't had this problem since.

3. Avoid desktop emailing software
The majority of spammer use desktop e-mailing software so to avoid gettign penalised it is well worth picking a clean web hosted software that is fairly well established and used by more high profile clientel. Try to avoid these:

hash 2
jpfree
StormPost
JiXing
MMailer (Gammadyne, 2.73)
EVAMAIL
IMktg
screwup1
GroupMail
VC_IPA

To get all off the search engine traffic that you can, you need to think beyond the homepage and use interior pages effectively.  You can laser target your interior pages to specific topics that searchers want to read about, instantly convincing them of your site’s relevance and authority. Furthermore, you can attain a high reputation with the search rankings for each individual page; with a good linking system, this reputation can flow between the different pages of your website.

In order to use interior pages effectively, you should:

• Design each page to be accessible and informative to someone who hasn’t seen any other pages of your website.
• Create an easy to use navigation system that encourages visitors to explore your site more thoroughly once they have the information that they came looking for.
• Link your pages well, using keywords when possible in your anchor text.
• Laser target each interior page to hit one, or at most two, keywords.

Google has made it easy to create and submit to them site maps which work well with their spiders– but what about other search engines?  Will you have to create a new site map to appeal to Yahoo spiders?  

Luckily, the XML sitemaps favored by Google are also accepted by other major search engines, including Yahoo and MSN.  You can even use your robots.Txt file to ensure that spiders can easily find your site map by adding the following line:  Sitemap: http://www.Yourwebsite.Com/sitemap.Xml.  You can also help Yahoo find your sitemap by sending it to their submission page.

By taking these simple steps, you can help spiders from every search engine properly find your sitemaps and index your pages more quickly and correctly.

Robots.Txt files are respected by the spiders of all of the major search engines, including Google, Yahoo, and MSN.  You can even specify that, for instance, Google spiders have to stay out, while MSN spiders are allowed entrance, if you had some reason for doing so.

The problem, from Google’s standpoint, is that the search engine uses the concept of “reputation” to help decide where each page should appear in the search engine rankings.  The idea is that a page with a lot of incoming links must have good content on it; otherwise, why would sites link to it?

The answer, of course, is money.  By purchasing links, even low-quality websites can get the reputation boost they need to appear father up in the results pages than they really deserve.  Google’s idea to combat this tactic is to remove the reputation bonus that sites receive from paid links.

Many webmasters are strongly opposed to this idea.  After all, the link between paid and unpaid links can get murky very quickly.  And considering Google’s dominance in the pay-for-clicks advertising arena (not to mention their recent purchase of advertising network DoubleClick), gathering information about where websites do their advertising seems like a conflict of interest.