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How to Use Your Interior Pages Effectively for SEO

Administrator — Thu, 14 Jun 2007 14:12:40 +0000

Many companies concentrate their SEO effort on improving the Google rankings of their homepage. The problem with this strategy is that the home page cannot be all things to all people. It cannot rank well for every keyword that could drive traffic to you, and it might not be relevant to searchers. Remember that most people decide in seconds whether the website they have landed on is right for their purposes; they don’t spend time poking around to find out what other information you have.

To get all off the search engine traffic that you can, you need to think beyond the homepage and use interior pages effectively. You can laser target your interior pages to specific topics that searchers want to read about, instantly convincing them of your site’s relevance and authority. Furthermore, you can attain a high reputation with the search rankings for each individual page; with a good linking system, this reputation can flow between the different pages of your website.

In order to use interior pages effectively, you should:

Design each page to be accessible and informative to someone who hasn’t seen any other pages of your website.
Create an easy to use navigation system that encourages visitors to explore your site more thoroughly once they have the information that they came looking for.

Link your pages well, using keywords when possible in your anchor text.
Laser target each interior page to hit one, or at most two, keywords.

This entry was submitted by Oliver Bevin. Oliver is the main contributor on A.B.B.4 and has been quoted often concerning accent treatment.

How to Use Google Sitemaps with Yahoo and Other Search Engines

Administrator — Tue, 29 May 2007 16:34:00 +0000

Google has made the effort to show webmasters just how useful site maps can be to their search engine spiders. Site maps help to ensure that all relevant pages are properly indexed, while providing extra value to the site visitors by helping them find content more quickly.

Google has made it easy to create and submit to them site maps which work well with their spiders– but what about other search engines? Will you have to create a new site map to appeal to Yahoo spiders?

Luckily, the XML sitemaps favored by Google are also accepted by other major search engines, including Yahoo and MSN. You can even use your robots.Txt file to ensure that spiders can easily find your site map by adding the following line: Sitemap: http://www.Yourwebsite.Com/sitemap.Xml. You can also help Yahoo find your sitemap by sending it to their submission page.

By taking these simple steps, you can help spiders from every search engine properly find your sitemaps and index your pages more quickly and correctly.

This post was submitted by Simon Graham. Simon is also one of the main writers on The Bratling and has written lots of different articles to do with thread veins.

How to Keep Pages from Being Listed in Search Engines

Administrator — Sat, 19 May 2007 16:25:25 +0000

Most of the time, SEO focuses on how to get pages into search engine results, and how to position those pages once they have been indexed. But every now and then, you’ll have pages on your website that you want to keep off of the listings. You may even want to keep your entire website from being listed. For example, if you are still building your site, you may want to prevent it from being indexed until it is completed. Or you may want to prevent spiders from indexing pages with sensitive information, or duplicate pages that have been formatted for easy printing.

In order to control which pages of your website may and may not be indexed by search engine spiders, you use a robots.Txt file. Robots.Txt files are simple files that are included on each page of a website, like meta tags. These files contain instructions for robots that tell them when they are allowed to index a page, and when they must stay away.

Robots.Txt files are respected by the spiders of all of the major search engines, including Google, Yahoo, and MSN. You can even specify that, for instance, Google spiders have to stay out, while MSN spiders are allowed entrance, if you had some reason for doing so.

This post was written by Cynthia Farrawell, she is a regular poster to Fruity Beauty . Cynthia is fast becoming an online authority on plastic surgery. Read her blog here.

Google to Target Paid Links

Administrator — Wed, 16 May 2007 20:33:29 +0000

Matt Cutts, a prolific blogger and an engineer at Google, has asked for feedback that would allow Google to target paid links more accurately, adding that the search engine will be paying more attention to these kinds of links in the future.

The problem, from Google’s standpoint, is that the search engine uses the concept of “reputation” to help decide where each page should appear in the search engine rankings. The idea is that a page with a lot of incoming links must have good content on it; otherwise, why would sites link to it?

The answer, of course, is money. By purchasing links, even low-quality websites can get the reputation boost they need to appear father up in the results pages than they really deserve. Google’s idea to combat this tactic is to remove the reputation bonus that sites receive from paid links.

Many webmasters are strongly opposed to this idea. After all, the link between paid and unpaid links can get murky very quickly. And considering Google’s dominance in the pay-for-clicks advertising arena (not to mention their recent purchase of advertising network DoubleClick), gathering information about where websites do their advertising seems like a conflict of interest.

This article was written by Cynthia Mather, she is a regular contibutor to Future email . Cynthia is a noted specialist on the topic of botox injection.

How To Steer New Sites Away From Google Sandbox

Administrator — Wed, 02 May 2007 14:31:27 +0000

The Google Sandbox is phenomenon commonly believed by many webmasters and SEO experts as the practice applied by Google to new sites. It is believed that new sites are being placed on the sandbox for “testing purposes” and usually experiences unstable rankings on search engine result pages (SERP) after a few weeks it first appeared on the listing and continues with this effect on undetermined intervals and lasts for approximately a year. Although a few consider this as a myth, the Google sandbox effect is observed on almost all new sites being set up on a new domain. How then can we steer our site from the sandbox? One and only known solution to avoid the Google sandbox is by putting your new site into an old domain. This means that instead of buying new domain names, site owners should consider purchasing old and used domain names preferably those that already exist for more than a year. There are numerous sites that offer domains reselling services and they are usually priced a bit higher than new ones. However, one must be very careful about selecting which domain name to purchase. First, make sure that the old site is not on major search engines’ blacklist. Second, check if the domain is listed on the first page of the SERP. Third, determine the domain’s page rank. Domains having at least page rank of 3 are considered good candidates. Lastly, make sure the domain name fits your news site’s major keywords as it has a great effect on the ranking of your pages.

This article was written by Kerry Parker, she regularly writes for Metro Male and ModernCleo. Kerry is fast becoming an authority on london cosmetic surgery. Read her blog here.

And â€œAdWordsâ€ Hath Come to Flesh and Dwelt Amongâ€¦ Video Clips

Administrator — Tue, 01 May 2007 13:48:59 +0000

The prophecy foretold will finally come to pass. Suzie Reider, YouTube's head of advertising, announced that ads will start show up on YouTube video clips this coming summer and they are already experimenting on the most suitable placement, sizes and forms. There would have been a stir if news such as this haven’t been around for quite a while. There have been some prior speculations that the company will eventually start showing more ads on their site and probably within the videos itself for profitability reasons considering the high cost of maintaining video blog sites such as YouTube.

In addition, recent acquisition of YouTube by Google heightened the probability of this assumption giving an exciting picture of merging YouTube’s high audience exposure with Google advertising. This may also mean that Google itself will be adding more video ads to their AdSense formats in parallel with the plans of incorporating Adwords to YouTube videos.

The submitter of this article is Cristina Woodforth, she is also a author on Webmastersdesk Blog and OPKM. Cristina is slowly becoming an authority on perlane injections clinic.