Many companies concentrate their SEO effort on improving the Google rankings of their homepage.  The problem with this strategy is that the home page cannot be all things to all people.  It cannot rank well for every keyword that could drive traffic to you, and it might not be relevant to searchers.  Remember that most […]

Google has made the effort to show webmasters just how useful site maps can be to their search engine spiders.  Site maps help to ensure that all relevant pages are properly indexed, while providing extra value to the site visitors by helping them find content more quickly.Google has made it easy to create and submit […]

Most of the time, SEO focuses on how to get pages into search engine results, and how to position those pages once they have been indexed.  But every now and then, you’ll have pages on your website that you want to keep off of the listings.  You may even want to keep your entire website […]

Matt Cutts, a prolific blogger and an engineer at Google, has asked for feedback that would allow Google to target paid links more accurately, adding that the search engine will be paying more attention to these kinds of links in the future.  The problem, from Google’s standpoint, is that the search engine uses the concept […]