Email marketing; three top tips.
Did you know that at the start fo 2004 the spam accounted for apporimately 70% of all email sent and this figure is still rising. Spam has been long acknowledged as seroius problem, because of the waste in resources and time, not to mention the scams associated with them.
I personaly have been caught with one phishing scams where I sent money via world pay for a ebay product.
However I personally have been effected by spam in a different way; My ligitamate email marketing is becoming more and more ineffective every day. With ever new scammer who gets his figure on a $15 spamming software, the world email filters get more and more paranoid.
The main point I learn were:
1. Keep the email size over 20K
The majority of spam email are under 20K, so SpamAssassin (A spam killer that works onm a point systyem, get too high a spam score and your email gets flagged up) gives a higher score for a message under 20K in size.
2. Check your list for Spam flag lists.
This has actually happen to me twice, people sign you up to anti-spamming email address to get you in toruble. It is recommended you scan your list for any email address that start with things like: abuse@, postmaster@, or nospam@. Have said that now I have gone on to a confirmation email I haven't had this problem since.
3. Avoid desktop emailing software
The majority of spammer use desktop e-mailing software so to avoid gettign penalised it is well worth picking a clean web hosted software that is fairly well established and used by more high profile clientel. Try to avoid these:
hash 2
jpfree
StormPost
JiXing
MMailer (Gammadyne, 2.73)
EVAMAIL
IMktg
screwup1
GroupMail
VC_IPA