Many companies concentrate their SEO effort on improving the Google rankings of their homepage.  The problem with this strategy is that the home page cannot be all things to all people.  It cannot rank well for every keyword that could drive traffic to you, and it might not be relevant to searchers.  Remember that most people decide in seconds whether the website they have landed on is right for their purposes; they don’t spend time poking around to find out what other information you have.

To get all off the search engine traffic that you can, you need to think beyond the homepage and use interior pages effectively.  You can laser target your interior pages to specific topics that searchers want to read about, instantly convincing them of your site’s relevance and authority. Furthermore, you can attain a high reputation with the search rankings for each individual page; with a good linking system, this reputation can flow between the different pages of your website.

In order to use interior pages effectively, you should:

• Design each page to be accessible and informative to someone who hasn’t seen any other pages of your website.
• Create an easy to use navigation system that encourages visitors to explore your site more thoroughly once they have the information that they came looking for.
• Link your pages well, using keywords when possible in your anchor text.
• Laser target each interior page to hit one, or at most two, keywords.

This entry was posted on Thursday, June 14th, 2007 at 10:12 am and is filed under SEO. Both comments and pings are currently closed.