How To Steer New Sites Away From Google Sandbox

The Google Sandbox is phenomenon commonly believed by many webmasters and SEO experts as the practice applied by Google to new sites. It is believed that new sites are being placed on the sandbox for “testing purposes” and usually experiences unstable rankings on search engine result pages (SERP) after a few weeks it first appeared on the listing and continues with this effect on undetermined intervals and lasts for approximately a year. Although a few consider this as a myth, the Google sandbox effect is observed on almost all new sites being set up on a new domain. How then can we steer our site from the sandbox? One and only known solution to avoid the Google sandbox is by putting your new site into an old domain. This means that instead of buying new domain names, site owners should consider purchasing old and used domain names preferably those that already exist for more than a year. There are numerous sites that offer domains reselling services and they are usually priced a bit higher than new ones. However, one must be very careful about selecting which domain name to purchase. First, make sure that the old site is not on major search engines’ blacklist. Second, check if the domain is listed on the first page of the SERP. Third, determine the domain’s page rank. Domains having at least page rank of 3 are considered good candidates. Lastly, make sure the domain name fits your news site’s major keywords as it has a great effect on the ranking of your pages.


This article was written by Kerry Parker, she regularly writes for Metro Male and ModernCleo. Kerry is fast becoming an authority on london cosmetic surgery. Read her blog here.

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