Several factors influence Search Engine Optimization: keyword density, meta tags, text formatting, text hierarchy and page layout are just a few to mention. These factors are often called “internal optimization” as the methods involved are performed within the page itself with the aim of establishing which keywords are dominant for that particular page. This is done by setting which keywords to include in the title, description and keywords META tags, which words or phrases receives special formatting and which words or phrases comes before the others.

There is, however, another factor that exists which is far more powerful than any of the latter-mentioned in the sense that it is much favored by search engines today than any other SEO factors that exists, particularly Google. It is called “inbound links” or the number of external links pointing to your page. The process of gathering as much inbound link, as possible is called “link building”, a major factor in “external optimization”. There are several ways to help you in your link building tasks and most of these come from free sources. Eric Ward, on one of his posts entitled “LinkMoses Link Building Tip of the Week - Links by Association” advices webmasters to seek an opportunity to increase your inbound links by asking your immediate peers and associates to put your page’s links to their own website — a simple yet very effective approach in improving your search engine ranking. Other means of attaining link building success is by posting to public blogs and message boards which is also free and takes only minutes to accomplish, posting your syndicated articles to free RSS feeds directory sites and link exhanges.

This entry was posted on Monday, April 23rd, 2007 at 2:12 pm and is filed under SEO. Both comments and pings are currently closed.