4) FUTURE

a) Today it seems as if travel and finance are the largest spenders in
online marketing. The findings of this survey predict that Real Estate is
the next Big Spender.
Do you agree?
AGREE

5) SCHOOL OF THOUGHT

a) GOOGLE's finding are all except one in Mintzbergs second category of
process oriented schools. The school with the most support is the COGNITIVE
school. Is GOOGLE creating cognitive maps, is there something like a
„google"-perspective to look at the world?
Do you agree?

AGREE

b) MSN's findings with the most support indicates a bias towards the
CULTURAL school. Does MSN give the impression of a collective and
cooperative organization? Do you agree?

AGREE

c) YAHOO's findings were the only one touching base with the CONFIGURATION
school. Is YAHOO seeking to be integrative and combines several approaches,
is YAHOO in a constant flux, transforming itself thus subscribing to
strategic change? Do you agree?

DISAGREE

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